Jamie “JR” Rasmussen (she/her) is a seasoned consultant and dynamic speaker with a steadfast commitment to advocacy, equity, and transformative change. As the founder of Viva JNR, Jamie leverages extensive experience in strategic communication & marketing, coalition-building & community engagement, and leadership development to empower organizations and communities to turn bold visions into meaningful action.

With a background that includes co-directing The BIPOC Alliance and co-owning by the brujas, LLC., Jamie has a proven track record of guiding teams through complex challenges and fostering inclusive environments where diverse voices are not only heard but amplified. Her direct and honest approach, combined with a deep understanding of systemic issues, positions her as a reliable partner for those seeking to drive lasting impact.

Clients and partners value Jamie’s professionalism, unwavering commitment, and the clarity she brings to complex initiatives. Their work is characterized by a results-driven mindset, ensuring that investments lead to tangible, impactful outcomes.

When you engage with JR and Viva JNR, you’re partnering with a leader dedicated to empowering change-makers and fostering environments where equity and justice are at the forefront.

By supporting a Latina-owned small business like Viva JNR, you’re investing in a future of radical economies rooted in equity and collaboration.