Viva JNR is here to empower organizations and leaders to turn bold visions for advocacy and equity into meaningful, actionable strategies.
JNR envisions a future where advocacy and equity drive transformative change, empowering organizations, communities, and candidates to lead with purpose, collaborate authentically, and create lasting impact.
With expertise in coalition-building, education, and strategic communications—including marketing and PR—JNR helps clients amplify their voices, build impactful connections, and drive lasting change in their communities.
JNR Values
Joy
Joy is a radical act. It is a practice of wholeness, rest, and celebration even in the face of struggle. Joy reminds us that healing and justice require spaces of play, love, and collective delight—because we deserve to thrive, not just survive.
Navigation
Navigation is the practice of finding our way—together. It honors the reality that advocacy, justice, and community work are rarely linear. Navigation means moving through complexity, conflict, and uncertainty with care, courage, and collective wisdom. It’s about embracing the journey, adjusting our course as needed, and trusting that we don’t have to figure it out alone.
Resilience
Resilience is not just about enduring hardship—it's about growing through it, together. Resilience means adapting, evolving, and caring for ourselves and each other in ways that make us stronger and more connected. It’s the practice of holding onto hope, love, and purpose in the face of challenge.